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Name
From Burnout to Freedom: How I Rebuilt My Life and My Business
If you’re overwhelmed, out of time, and your business is running you instead of the other way around, you’re in the right place.
I Had Everything… Except My Life
In 2017, I was running three IT companies, turning over £5 million a year, with £1.12 million in the bank. On paper, I’d made it. In reality, I was working 14-hour days, seven days a week, carrying the stress alone, losing my health, and destroying my relationships.
A year later, I bought Twinwoods Adventure, thinking it would be my next big win. Instead, it became a storm of hidden maintenance disasters, a catastrophic power failure, and the COVID shutdown. I burned through £2.5 million in cash and loans, slept less than two hours a night, and my body began to break down.
Breathwork to Presence
On 21 January 2021, I tried the Wim Hof Method for the first time. During that first breathwork session, my mind went completely still for 20 minutes — no thoughts, no noise, no mental clutter. It was the first time in my adult life I’d experienced total mental quiet.
The power of breathwork is that, when done correctly, it removes layers of emotional baggage and stress from your body and mind. That experience opened the door to meditation, and with Dr. Joe Dispenza’s work, I learned the science behind it — how presence rewires the brain, heals stress damage, and restores creativity.
Months later, I found myself on top of a 130-foot tower, ready to end my life. In that moment, I went back to the breathwork I’d learned earlier that year — and it pulled me back. That moment saved my life and solidified my mission.
The Elevate360 Plan
The 3-Part System That Gives You Time, Energy, and Freedom
AI That Actually Saves You Time
Stop wasting hours testing every new tool. We find the right AI for your business, solve one problem at a time, and give you back 10+ hours a week.
Wellness That Restores Your Energy
Clear your head, reduce stress, and feel younger than you have in years — with simple, proven practices that fit into a busy business owner’s life.
A Business Operating System That Sets You Free
Get out of the day-to-day grind. Build a business that runs without you — with the clarity, systems, and structure to scale without burning out.
Life Today
Today, I run three companies in five hours a week while building All The Power. In the last two years, I’ve travelled to 30 countries, skydived in Italy, free-dived between continental plates, swum under a frozen lake in Finland, plunged into glacial lagoons, and explored Mexico’s cenotes.
I’ve rebuilt my relationship with my daughter and learned how to love myself again — to be the person I can be proud of. That’s allowed me to find love. I feel 10 years younger at 53 than I did at 49, and most importantly, I live every moment fully present.
Our Team & Core Values
If you’ve been in business a while, you’ve probably seen “core values” written on office walls or in company handbooks — only to watch people ignore them. I used to think they were just words, too.
That changed when I built my business operating system. I realised that real values aren’t motivational posters. They’re the non-negotiable behaviours that shape how you think, act, hire, lead, and deliver results — for yourself, your team, and your clients.
At Elevate360, our values are lived, measured, and part of how we run the business. They guide every decision, conversation, and action — and they’re the same values we help our clients embed into their own systems.
Our Core Values
- Clear Communication – Speak with clarity and honesty, so everyone is aligned and moving forward together.
- Positive Listening – Hear people fully before responding. Listen to understand, not to reply.
- Positivity – Choose the positive view, especially under pressure, and lead with possibility over fear.
- Good Energy – Show up in a way that lifts people. Your presence should leave others feeling more energised, not less.
- Learners & Teachers – Always learning, always sharing. Growth is multiplied when we teach what we’ve mastered.
- We Care – Our services exist to help others love life. Every decision comes back to that.
- Take Ownership – No excuses. You have full control of your actions, your results, and your world.
These aren’t just ideals — they’re operational. In our business operating system, they are reviewed in meetings, reflected in performance, and used to make tough calls.
Every coach in our team lives these values daily — in business, in wellness, and in life.
One of those partners is Simon Bowden. At 69, Simon brings over 40 years of leadership experience in banking and big corporates. When we first met at one of my Wim Hof Method workshops, Simon was dealing with a range of aches, pains, and physical limitations. That day, he stepped into an ice bath, did breathwork for the first time, and felt something shift.
Since then, he’s embraced not just breathwork but meditation, wellness, and the full Elevate360 way of living. Today, Simon is back running, training to compete in South Africa’s iconic Comrades ultramarathon for his 22nd time — with the goal of winning his age category at 71.
Simon isn’t just a coach — he’s my business partner, my integrator, and an inspiration to me personally. Most mornings, you’ll find us training together, sharing the same morning routine of breathwork, meditation, and physical conditioning.
That’s what makes Elevate360 different. We’re not just showing you the path — we’re walking it with you.
Credentials & Achievements
Roy Castleman - Entrepreneur & Small Business Growth Specialist
- Founded and scaled multiple companies to seven-figure revenues since 1990
- Grew IT operations to £5M annual turnover with £1M+ in reserves
- IT and Networking engineer with 30+ years technical and operational expertise
- Business Operating System coach with proven ability to reduce owner involvement to under 6 hours/week
- BOS-UP (Business Operating System) Coach
- British record holder for head-down formation skydiving, multiple competition medals, and invited to World Championships
- Current British record holder for head-down formation skydiving
- Certified Wim Hof Method Level 2 Instructor, NLP Coach, Oxygen Advantage Instructor
Simon Bowden — Corporate Leader & Transformation Expert
- 40+ years delivering outcomes focused solutions in banking and financial services across multiple continents
- Led international roll-outs of chip-and-PIN and credit / debit card infrastructure (Issuing and Acquiring) in multiple countries
- Delivered multi-million-pound transformation programmes within time, budget and quality parameters
- Deeply experienced in scaling operational systems for teams (large and small) across borders
- Specialist in the merger side of M & A
- Qualified NED (Non Executive Director) - Financial Times
- BOS-UP (Business Operating System) certified coach
- Passionate runner (completed over 200 marathons plus multiple ultras) and wellness advocate
Why this matters for you: This combination of entrepreneurial grit and corporate precision means we can help you build a business that’s lean, scalable, and resilient — whether you’re running a tight team or managing a large operation.
From 10-Hour Days to Total Freedom
Elevate360 is a structured approach using a world-class business operating system, as well as real-world AI and wellness programs. It applies across industries. One recent example is a U.S.-based counselling organization.
The founder was working 10-hour days, trapped in the weeds. After implementing Elevate360:
• Turnover increased by nearly 40% in 12 months
• EBITDA grew nearly 10x
• She transitioned from daily ops to strategic leadership
She didn’t just get her business back—she got her life back.
“Before Elevate360, I was exhausted—stuck in operations and constantly putting out fires. Now, I’m leading strategically, my EBITDA has grown nearly 10x, and I finally have time to breathe. It didn’t just change my business. It changed my life.”
— Laura, Founder of U.S.-based Counselling Group
Take the First Step Toward Your Freedom
Click below to take your free 3-minute Fit Check and see exactly where to start reclaiming your time, your energy, and your freedom.
